pop.soil is an experimental hub that cultivates adventurous new musical forms and fosters a diverse, dynamic artistic community. With its name a play on top soil, pop.soil acts as a metaphorical garden – somewhere for growth, nurture and cultivation, and somewhere for people to come together, exchange ideas, and collectively flourish. At its core, pop.soil constitutes a label, but it is also much more—an open space for imagining the future of music culture, revisiting and revitalizing musical “roots” as an act of resistance, imagination, and space-building. pop.soil exists to support, inspire, and cultivate radical, genre-agnostic music-making while fostering meaningful discourse around art’s evolving role in culture. Our work spans physical and digital releases, online content, workshops, deep listening, performances, dialogues, and a bi-monthly cross-genre radio show on London's NTS—all dedicated to reimagining the foundations of music as a communal, transformative force.

TELEGRAM

INSTAGRAM

NTS

YOUTUBE

pop.soil is an experimental hub that cultivates adventurous new musical forms and fosters a diverse, dynamic artistic community. With its name a play on top soil, pop.soil acts as a metaphorical garden – somewhere for growth, nurture and cultivation, and somewhere for people to come together, exchange ideas, and collectively flourish. At its core, pop.soil constitutes a label, but it is also much more—an open space for imagining the future of music culture, revisiting and revitalizing musical “roots” as an act of resistance, imagination, and space-building. pop.soil exists to support, inspire, and cultivate radical, genre-agnostic music-making while fostering meaningful discourse around art’s evolving role in culture. Our work spans physical and digital releases, online content, workshops, deep listening, performances, dialogues, and a bi-monthly cross-genre radio show on London's NTS—all dedicated to reimagining the foundations of music as a communal, transformative force.

TELEGRAM

INSTAGRAM

NTS

YOUTUBE